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Why You Need Professional Marketing for Your Rental Properties

Finding the best tenants for your rental properties is easier when you have the right resources.

As a landlord, you might find that marketing your properties is one of the toughest parts of the job. Each property requires good listing photos and a description that attracts good prospective tenants.

You also need access to enough resources in the Sarasota and Manatee area to list your property in multiple places. Without enough visibility, you have a smaller pool of potential tenants. With fewer tenants to choose from, your property can stay empty for long periods of time—losing money for you.

Marketing your properties well is critical to keep your rental homes earning money for your portfolio. Here’s why hiring a property management company takes the marketing burden off of landlords while improving your bottom line.

Swim in a Bigger Pool

Property management companies have extensive networks and connections in the rental market for the Sarasota and Manatee area. The best property management company lists your properties on their websites plus multiple leading rental property search websites.

We’re not talking about the free listing sites, either. You often get what you pay for with free websites — lower quality tenants, poorly constructed listings, and little visibility for your listing once posted.

Aside from websites, property management companies have partnerships and connections to help show your properties to more people.

Using a property management company helps put your property listing in front of more of the right kind of potential tenants.

Leverage More Resources

Property marketing is a scalable part of the business. The more budget and resources you have, the more options you have.

As with many other industries, your costs per listing or property goes down when the volume goes up. As a single landlord with a few properties, you’ll work harder and pay more for your efforts to do what a property management company can do when combining their resources.

Instead of listing one or two properties, your property management company is listing dozens—even hundreds—of properties for multiple clients. This helps your costs go down while increasing the quality and visibility of your properties.

You won’t lose personalized service and individual attention when working with the best property manager for your Bradenton home. However, you will get more bang for your marketing dollars when using the combined resources within the property management company.

Benefit From a Professional Look and Feel

You’ll also have access to professional resources when working with a property management company.

Professional photos, high-quality printed pieces, signage, and expertly-crafted listing descriptions are part of most full-service property management. Property managers know how to describe your property to accentuate the best features of your home.

A professionally-worded description helps attract better quality tenants. It’s second nature to the best property managers in the business. With the right property descriptions and photos, your home will stand out from other listings.

When your property is more visible, you’ll have tenants in the home sooner. Professional property listings help to market your home better, so you experience less downtime and loss of income with an empty property.

Marketing materials make a difference, too. A well-designed flyer or brochure about your property will catch more eyes than a quick printout from your office computer.

Don’t waste time and money or sacrifice quality. Let a professional property manager and design team put together expert marketing materials for your properties.

Set the Best Rental Price

The price of your rental property is part of your marketing plan. Without the right rental market research for your area, you won’t know the best rental price.

If your properties aren’t priced correctly for the market, you’ll have trouble finding—and keeping—the right tenants. You might have a price in mind, but if the rental market research doesn’t support that price, your best tenants will rent better-priced homes in the neighborhood.

Property managers have access to in-depth current rental market research and analysis. They’ll help you set the right price for your properties without the guesswork.

The right rental price with your property’s professional listing is critical to marketing your properties to the best tenants.

Leave Your Property Marketing to the Professionals

When you consider everything involved to market your rental properties, it’s a big part of your job as a landlord.

If marketing isn’t your thing, or you find your rental properties experience high turnover and long periods of vacancies, it’s time to call in the professionals.

Real Property Management of Sarasota and Manatee provides all of the marketing expertise you need to keep your properties occupied with the best tenants. But that’s not all your property management company should do for you.

If you’re not sure what your property manager can do to make your landlord life easier and more profitable, contact our office today!

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