Whether you’re new to the industry or just new to the Sarasota or Manatee area, building a client base for your realtor business takes time.
There’s no shortcut to building a successful realtor business. If you’re a newly-licensed realtor, you might be looking for any helpful tips to get your business on its way.
Making a plan and strategically building your client base will help you get started. Here are a few tips to help any new Sarasota and Manatee area realtor grow your business.
Networking is the Name of the Game
One of the most critical components to a successful realtor business is developing a growing network of partners.
Successful realtors continuously meet new people. As you get to know more people and build relationships, you create a network of business partners and referrals to help your business grow.
Consumers depend on referrals when choosing a product or service. They love to give their business to a good reference.
When it comes to your realtor business, you want your name to be top of mind when someone asks their friends for a good realtor. These days, people trust the advice of a friend as much (if not more) than anonymous reviews on the internet.
With a strong network, marketing your business becomes easier through word of mouth.
Develop partnerships with contractors, local businesses, charitable organizations, and property management companies. Share knowledge and relationships with your trusted partners to help your business grow.
Your Online Presence Makes a Difference
After a potential client hears about you from a friend’s referral, they’ll check your website. In 2017, about 44% of all home buyers searched online first.
Having a well-designed and informational website can take your business to the next level. You need a helpful, easy-to-use website to attract cold clients and receive client referrals.
Your website should host a database of available homes for sale. The site should also be an easy way for people to learn about you as a realtor.
- What services do you offer?
- How long have you been in the business?
- Where are you located?
- What areas do you serve?
- What do your clients think about you?
How will people find your website? The most common ways to find your realtor website are through SEO, online searches, word-of-mouth, and your network.
Add a blog to your website for content value. Show that you are the real estate expert in the area. Blogs help bring traffic and potential clients to your site. Invest the time and money to build an effective website early in your business.
Connect With a Realtor Referral Program
The real estate business can change from high to low without warning. When the market is good, properties sell. Business is good.
However, when the market stalls, it’s tough to make home sales. Your income suffers, and you lose clients. This can be especially difficult when you’re a new realtor.
Partnering with a property management company can help grow your business. It’s also a great way to maintain income when sales are slow.
When you join a Realtor Referral Program, you earn a referral bonus when you refer a client to the property management company.
How Does it Work?
Your partnership with a property management company gives you a solution to rent out your client’s property until the home has a better opportunity to sell. When you refer the client, the property management company manages the property as a rental property, which helps the home build equity. Your clients make money while it’s not selling, and you earn a referral bonus.
If you’re building your realtor business with a client base of real estate investors, the Realtor Referral Program is a perfect solution. Your partnership with a property management company gives you the solution for the management of your client’s investment property as a rental.
With your real estate investors, you manage the property purchases. Then you connect the investors with a property management company. The property management company handles tenants, sets rental rates, collects rent, and more.
You’ll keep clients longer when you have a valuable relationship with a property management company.
Partnerships Grow Your Real Estate Business
Choose the best partners in the industry when building your network.
When joining a Realtor Referral program, you need a reputable property management company to take good care of your clients. Real Property Management Sarasota & Manatee proudly offers a Realtor Referral Program for licensed realtors in the Sarasota and Manatee Area.
Real Property Management Sarasota & Manatee provides full-service property management. We handle everything from maintenance and repairs to collecting rent and making sure your clients get paid.
When you’re clients are ready to sell a property, we also guarantee you get your clients back so you can help them sell the home.
We understand the Sarasota and Manatee area real estate market. Partnering with us gives you our expertise to help you grow your business.
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